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Tell-a-Friend Viral
Marketing
"Viral Marketing" and "Viral
Publicity" are really just new buzz words for the
oldest form of publicity in the world...
"Referral" or "Word of Mouth"
marketing.
The Internet takes this ancient form of "buzz"
and promotion and amplifies it with a global network of
people connected digitally. "Word of mouth"
now has an Internet version called "word of
mouse" (computer mouse). With greatly increased
speeds, people refer things to their friends and
families spreading the word through the Internet and to the far-reaching corners of
the world.
Many smart marketers and publicity people have learned
to harness the power of viral publicity with Internet
"Tell-A-Friend" promotional techniques and
tools.
Examples of Viral "Tell-A-Friend"
Promotions:
Viral "Tell-A-Friend" techniques can be used
to promote just about anything under the sun.
For example, Audri Lanford conducted a giveaway contest
at her new www.wz.com website where she gave away 4 Sony
PS2's before Christmas as a website promotion. According
to Audri, she gave people who had entered the Giveaway
the opportunity to get additional entries and additional
chances to win by telling a few of their friends on the
Thank You page...
WZ.com Giveaway Promotion Thank You Page
On the Thank You page, every giveaway entrant received
the following message: "Tell your friends about
WZ.com, and get an additional entry for each friend you
email." They are then given the opportunity to tell
their friends about the giveaway at the
"Tell-A-Friend" page...
WZ.com "Tell-A-Friend" Page
In return for the favor, they receive an additional
chance to win for every friend they refer. This simple
addition increased Tell-a-Friend results by 96 times
(9600%)!, said Audri.
This is an amazing (and inexpensive) way to increase
traffic and sales!
Dotfactor.com "Tell-a-friend"
Program
When selecting a prize it is important
that the nature of it "fits" the profile of
your visitors, for example, Dotfactor.com promotes its
tell-a-friend program by offering a chance to win
marketing tools for webmasters, namely professionally
designed wallpaper ads and banners.
How To Use Viral
"Tell-A-Friend" Promotions:
So how do you use this technique to leverage and
increase your traffic, sales, and "word of
mouse" publicity? It's simple, just
"Tell-A-Friend" or "Tell-A-Friend"
about everything! You can add Viral
"Tell-A-Friend" forms to all of your...
- Articles
- Contests
- eBooks
- Freebies
- Giveaways
- Information
- Sweepstakes
- Thank you pages
- Etc.
Constantly think of
ways that you can use a "Tell-A-Friend" pages
to leverage each visitor into many more visitors (and
sales).
Action Step:
All of the viral "Tell-A-Friend" programs that
are available are based on the same simple concept. They
use the power of referrals and "word of mouse"
publicity to multiply how many people see your message.
I suggest that you add "Tell-A-Friend" and
other viral techniques into your marketing mix before
someone refers your competition to this powerful
marketing technique...
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