SPAM.COM
If you type "spam.com" into your browser address bar, you will be taken to
the official Hormel Foods homepage. Hormel Foods is the company
responsible for supplying the world with the famous tinned meat
products which carry the famous brand name SPAM, the term this food company first
started using in 1937 to describe their family of products. Interestingly,
though, the text on this homepage is dedicated to the
other use of this term which users of computers and the Internet
have come to know and hate, because it is statement of Hormel
policy toward the use of their brand name in its digital context. Amongst other
statements Hormel make on this page, they accept the inevitability of the use
of brand names as negative slang terms (they cite the example of "micky mouse"
as a derogatory adjective), they accept that there is nothing they can do about it,
and rather optimistically they ask that the use of the word in full capitals
be reserved to describe their food products alone. Therefore, in this article,
we will respect this request and use the term spam - all lower case - to describe
the digital form.
MONTY PYTHON
So how did the use of the word spam come to be asscociated with unsolicted email?
To answer this question, we need to go back three decades to the time
when British comedy was funny - in my opinion - and to Monty Python's Flying
Circus, a TV show my father watched and a show of which
my grandfather strongly disapproved.
Monty Python's Flying Circus was a half-hour
television series of interconnected and somewhat abstract comedy skits.
In one of these skits, for reasons best known to the group of Oxford graduates
writing the scripts, a group of Vikings sitting in the corner of a pub
start chanting "spam spam spam spam, spam spam spam spam..." to the annoyance
(ahem, ahem) of the other customers, and then launched into the Spam Song.
This, at least, is how the term spam came
to mean something monotonous, unsolicited, inappropriate, and unwanted.
DEFINITION OF SPAM
There is some disagreement out there about exactly what constitutes spam,
disagreement amongst users and law-makers. Some
people consider spam to be essentially anything received via the Internet
which is unsolicted. In this broadest (too broad in our view) definition,
a pop-up advertisement for example could fall into the category of spam.
A more sensible definition of spamming is the use of software to non-manually
flood a system or database with unwanted data. This may be done for a number
of reasons: to advertise something, to crash a system, or just simply
to be annoying. More recently, when the term spam is used without
qualification it is generally assumed to be refering to either Unsolicted Commercial
Email (UCE), or Unsolicted Bulk Email (UBE). The school of thought
using the latter term argue that the problem is not the privacy of
the individual Interent user or the sancitiy of your little inbox, but the
health and future of the system itself. As we shall see below, the real
problem with spam is not the content of the email but the way the email is sent
- in bulk - although we will show how the two issues
are related. But first, let's go back to the earlist uses of spam.
EARLY HISTORY OF SPAM
The earliest uses of spam, which takes us back to the
Dark Ages of the early 1990's, infact had nothing to do with email.
The concept of spamming, before the term spam was being used, began
in the earliest forms of chatrooms, refered to as MUD (multi-user
dungeons). Malicious users would use software to flood the MUD session
with text or objects they had created, often to the extent of
crashing the remote host. It is also suggested that one of the popular
items used to flood the chat session was the lyrics of the Monty Python
Spam Song. Whether this is true or not, the use of the term spam was
beginning to be used to describe this type of behavior. In 1994, the most famous
early form of spam was concocted by two lawyers from Phoenix named
Canter and Siegel who posted an add on the world's largest online conferencing system,
called USENET, which reached several thousand newsgroups. This type of activity
soon caught on and use of the term spam consequently became popular.
Soon after, as email became increasingly widespread, the use of software
to send bulk advertising spread to email and today the most common use of the
term spam is used to refer to UCE.
WHY SPAM IS EVIL
We all hate spam. Probably even the spammers hate it, when they get it.
I have email addresses all over my websites and I receive one or two hundred
spam emails every day. I swear to God, I receive twenty emails a day
asking me if I'd like to have a bigger penis. And I'm not alone, of course.
This deluge of unwanted email costs us time, invades our privacy, brings
viruses into our computers, and puts us at constant risk of missing the
important career-altering emails. But enough ranting. As mentioned above, the problem
of spam is not about me, or you, or the little old lady in Stokey West Virginia
who gets two pornography-promoting spam emails a day and thinks it's disgusting.
The problem of spam is about the Internet, the entire system. The real issue
about spam is two-fold. On the one hand, the sheer quantity of spam is overloading
ISPs - AOL for example gets millions and millions of the things every day
and are beginning to make serious efforts to carck down -
and web servers which are constantly being hacked into by spammers wishing
to use someone else's resources. This also means that server administrators
are constantly having to update and patch servers. All in all, this means
higher costs for the user. On the other hand, this breach of privacy and security
makes people less willing to reveal their email addresses, less willing to participate,
and this not only damages the e-economy but also restricts innovation as it interferes
with the end-to-end principle of sharing and development which has enabled the Internet
to get as far as it has in so short a time.
THE POSITIVE SIDE OF SPAM
HOW EFFECTIVE IS SPAM?
Since so many people are spamming, it does beg the question of how effective
it is. I must admit I've considered it, but never done it and never will.
There doesn't seem to be an obvious answer
to this, a bit like trying to get stats on drug users and prostitution. If people
do it with such enthusiasm, it almost has to work to some extent.
Certainly it is an extremely
cheap way of delivering bulk-advertising, and - let's face it - who among us has never
responded to a spam email? I certainly have, but it was - obviously - something
that was correctly targeted at me, and this is the point. I wouldn't mind
receiving UCEs if they were relevant specifically to me, and certainly if only carefully
targeted spam was sent then it would not be such a major issue for
ISPs and web server administrators. This, therefore, is where I take issue
with those who argue that it's not the content of the email which is the issue.
I take the point that the main issue is the bulk sending aspect, but certain
subject matter is assumed to be of interest to larger numbers of people. Put it this
way, I am a man sitting at a computer, therefore it is safe to assume that
I need printer cartridges, a bigger penis, and the latest in adult visuals. So it seems
to me that the two sides of the coin are connected. Yes, it's the bulk aspect of
spam which is the real issue, but certain subjects imply bigger bulk. Moreover,
the less spam I get the more chance I might actually look at some of it and that
would make bulk email advertising more effective for the spammers. This would all be
achieved if we could prohibit spam related to sex, pornography or computers. But
now back to the real world.
SPAM AND THE LAW
Like the attempted ammendments to the Wire Law in relation to online
gambling, early attempts to regulate spam by the US government were
unsuccessful attempts to amend already exisiting laws to bring them
up-to-date with the existence of the Internet. Congressman Smith's Netizen's Protection
Act in 1998 was a failed attempt to amend the anti-junk-fax law.
(This is an excellent example of how trying to ammend existing legislation
just isn't going to work because the Internet medium is unique. In this case,
fax junk costs the recipient in paper and ink whereas spam email costs
the recipient virtually nothing, at least directly.)
Five years later, the Bush administation finally have
an anti-spam bill passed which will come into effect
in a few days, January 1 2004. The Can Spam Act, which goes less
far than already existing laws in several US states, essentially means that spammers
can still do their dirty deed as long as they use a truthful return email address
in the header, include an opt-out option, and do not use hijacked computers
or open relays to send the emails. The penalty for breaking this code
of spamming is imprisonment for up to one year. Since this law does nothing
to attack the real issues of spamming as outlined above, and only really
tries to make spam emails more truthful and give people supposedly more freedom
of choice, it appears to be really only a political move to make US
Internet users feel that the government cares about their clogged up inboxes.
This may even backfire and result in more UCEs. In the past, spammers
have often used a bogus opt-out option, not to allow people to opt out but rather
to trick them into confirming their email address. Many spam programs take an ISP
domain name and randoming make up emails addresses in the hope that some or many
of them will be real addresses and end up in someone's inbox.
If you click the bogus opt-out link, that confirms
your email address as real which a sure-fire way of getting your email address
listed on a spam CD of genuine email addresses which can be sold to would-be spammers.
If, as a result of this new law, naive users think that the opt-out option
is genuine when it isn't, the number of confirmed email addresses available
to spammers may rise.
HOW TO FIGHT SPAM
The one and only conclusion of the last section of this article is that
no government law is going to be able to fight spam no matter how noble its
intentions. At least not until we live in a Minority Report
kind of world. There have been non-legal suggestions on how
to clean up spam pollution, such as the somewhat far-fetched (but, who knows?)
idea of e-stamps which give the receiver of an email the option
of claiming funds. However, for now at least, if the
spam in your inbox is a major concern to you,
then it's up to you to do something about it yourself. Here are a few quick tips
on how to go about this:
1) Whitelist - Every email client these days has email filtering. You can filter
in a number of ways. Filtering by subject or email content is ineffective and
will cause you to lose wanted email. Blacklisting is also futile as spammers
use false headers and new spammers are spawned every day. The best way to filter
is to create a second inbox (call it Good Inbox, or something),
and filter - by email address -
all the email you want to that folder. I personally work on the Internet, have numerous
clients, several websites of my own, a few friends, and family. The total number
of email addresses of people I know I want email from only comes to about twenty
or so at most, so it's not a major endeavor to create a whitelist.
2) Webmail - Webmail programs such as Yahoo! and Hotmail have effective built-in
spam filtering programs. If you have to give your email address out to sign up
for stuff you're not sure of, open yourself one of these accounts and use that
address. Also, if you have a lot of spam coming into you regular email address
at your local ISP, you could login to your account and have your email from your
ISP redirected to your webmail account.
3) Anti-spam software - There are many spam programs available, as we all know from
the amount of spam email we receive advertising anti-spam software! We would recommend
SpamPal.
4) Keep your email address as secret as posible- Guard your email
address jealously and only hand
it out with care. Don't be paranoid, but be careful.
In particular, if you have a website, use a contact form
rather than a mailto link which exposes your address and leave your address out
of the html header. Spammers spider the Net and suck up (harvest) any email address
they can find. You might also want to try using an unusual email address for your
contact form rather than info@yourdomain.com and have all other email which is sent to that
domain blackholed. Ask your server admin if you don't know how.
FINAL PERSPECTIVE
The Internet is all about choice and freedom, one of the shining lights in a generally
dark age of big-brother controlled media and television indocrination. Spam
is evil, but it's not the greatest evil facing humanity and it's not even the greatest
evil facing the Internet. It would be a mistake, in our view, to look to the
government to try to regulate the Internet when the Interent is built
on the freedom of individual cooperation. Freedom means freedom for all, and that
includes both UNIX programmerss and idiots who can think no deeper than "let's try this."
Of course, ultimately, should we be forced to take the most extreme view, we could
say: if you don't like it then don't turn it on.
Good luck to us all fighting spam, and down with the spammers!